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Toy Talk | Toys Push Into Gaming As Holiday Playbook Shifts

Toy Talk | Toys Push Into Gaming As Holiday Playbook Shifts

Plus: Sneaker culture goes shoppable as LEGO brings Nike to bricks

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Toy Talk | US Toy Sales Climb Even As Price Hikes Loom

Toy Talk | US Toy Sales Climb Even As Price Hikes Loom

Plus: Disney’s $62B licensing lead signals a new IP arms race

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Halo, Is It Me You’re Tracking? | Toy Talk

Halo, Is It Me You’re Tracking? | Toy Talk

Plus, Happy Meal toys are cashing in on nostalgia

Nikita Alexander
Nikita Alexander
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What the Nintendo Direct Means for Your 2025 Launch Plan | Toy Talk

What the Nintendo Direct Means for Your 2025 Launch Plan | Toy Talk

Plus, Mattel’s KATSEYE remix fuels Monster High’s next marketing chapter

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Toy Talk | What Really Drove Prime Day Toy Sales?

Toy Talk | What Really Drove Prime Day Toy Sales?

Plus, Tonies expands with Ms. Rachel while Marvel figures drive collector buzz

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Hot Wheels Hits Hollywood | Toy Talk Newsletter

Hot Wheels Hits Hollywood | Toy Talk Newsletter

PLUS: Amazon Boosts influencer payouts for Prime Day push

Nikita Alexander
Nikita Alexander
Weekly NewsletterWeekly Newsletter
McDonald's Launching Mini Happy Meal Toys | Toy Talk Newsletter

McDonald's Launching Mini Happy Meal Toys | Toy Talk Newsletter

PLUS: The State of DTC Marketing in 2025

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Cutesy toys need to imprint on humans to be effective | Toy Talk Newsletter

Cutesy toys need to imprint on humans to be effective | Toy Talk Newsletter

What Cannes 2025 Got Right (and Missed) About Brand

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
“Playtime Will Never Be the Same” | Toy Talk Newsletter

“Playtime Will Never Be the Same” | Toy Talk Newsletter

Mattel and OpenAI Launch AI Toys

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Are You 'Kidulting'? | Toy Talk Newsletter

Are You 'Kidulting'? | Toy Talk Newsletter

PLUS: ChatGPT Shopping Is Coming...

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
LEGO Reveals 1,180-Piece Nike Dunk Set | Toy Talk Newsletter

LEGO Reveals 1,180-Piece Nike Dunk Set | Toy Talk Newsletter

PLUS: Brands Are Missing 87% of YouTube's True Impact

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Dreame Mart Opens First U.S. Store | Toy Talk Newsletter

Dreame Mart Opens First U.S. Store | Toy Talk Newsletter

PLUS: Brands Doing This are Growing 32% Faster

Zihan Lyu
Zihan Lyu